(PS You cant really see in the photo, but each of those printed versions of the design are all slightly different, and there was a lot more than whats in this image. This is the kind of work that will drive you crazy. Designers, how do you do it?)
Helvetica Black, Kerning, Branding
My last name is my logo/brand/identity. It’s been an evolution over the years to this point for sure, and I’m at last happy with what I have. I’ve been using my last name set in Helvetica Black for a little while now, However, I’ve often picked at it, not being perfectly happy. The C has always bothered me, it’s shape I’ve always found awkward to kern tightly next to the H. I found the time today at last to tackle the problem. It’s so slight, and difficult to adjust, fine tuning this way and that, viewing large, small, on screen, in print, on my iPad. After many hours (yes, hours) of fine tuning this way and that, I’m pretty happy with the outcome, it’s tighter, and has better visual balance now, at least in my opinion, (so says the photographer wearing the design hat.) Most people would think I’m crazy, and that it doesn’t matter if a wordmark has a letter kerned .5 pt this way or that, but to me it’s all the difference.
I have an iPad which was lovingly sent from New York, it was sort of the catalyst to this whole typographic afternoon. I’ve started the first stage of setting it up as a portfolio and needed an updated logo to use. I Can’t wait for a jailbreak to be available for the iPad to further customize it’s presentation.
